LuLaRich poster

LuLaRich

★ 7.4 5K votes 2021–2021 1 seasons · 4 episodes Ended Prime Video
DocuseriesNonfiction storytelling across episodes.This show: 10/10Social commentaryDeliberate critique of how society works.This show: 8/10CynicalDeeply distrustful of institutions and human motives.This show: 7/10Tight limited runA compact, complete story told in just a few episodes.This show: 7/10
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Votes per Episode
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About

"A masterclass in charismatic exploitation, on camera"

LuLaRich digs into the rise of LuLaRoe, the leggings-and-loyalty multi-level marketing empire that turned stay-at-home moms into small-business owners and, for many, into debtors. Through interviews with former top sellers, disillusioned reps, and the company's founders themselves, it traces how a feel-good sisterhood pitch curdled into predatory sales tactics and warehouse chaos. The tone is brisk and darkly funny at times, but it builds a real sense of outrage as the human cost comes into focus. It's propelled by the founders' baffling on-camera candor as much as by the wronged sellers' testimony.

Watch it for

the founders' astonishing willingness to incriminate themselves on camera.

Maybe skip if

you find MLM schadenfreude exhausting rather than fascinating.

Written by our AI editor to help you decide, spoiler-free by design.

All Seasons

Season 12021
7.647543h 4m
EpTitleRatingYoursVotesRuntime
1Start Up7.3
14045 min
2Show Up7.6
11546 min
3Blow Up7.9
10746 min
4Toe Up7.6
11347 min

Full Cast & Crew

Cast

LaShae Kimbrough Self
Roberta Blevins Self
Tiffany Ivanovsky Self
Ashleigh Lautaha Self
Jill Filipovic Self - Journalist
DeAnne Stidham Self
Kelly Purcaro Self
Mark Stidham Self
Becca Peter Self
Áine Cain Self - Reporter, Insider

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