LuLaRich poster

LuLaRich

★ 7.4 5K votes 2021–2021 1 season · 4 episodes Ended Prime Video
DocuseriesNonfiction storytelling across episodes.This show: 10/10Social commentaryDeliberate critique of how society works.This show: 8/10CynicalDeeply distrustful of institutions and human motives.This show: 7/10Tight limited runA compact, complete story told in just a few episodes.This show: 7/10
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Votes per Episode
03875113150

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About

"A masterclass in charismatic exploitation, on camera"

LuLaRich digs into the rise of LuLaRoe, the leggings-and-loyalty multi-level marketing empire that turned stay-at-home moms into small-business owners and, for many, into debtors. Through interviews with former top sellers, disillusioned reps, and the company's founders themselves, it traces how a feel-good sisterhood pitch curdled into predatory sales tactics and warehouse chaos. The tone is brisk and darkly funny at times, but it builds a real sense of outrage as the human cost comes into focus. It's propelled by the founders' baffling on-camera candor as much as by the wronged sellers' testimony.

Watch it for

the founders' astonishing willingness to incriminate themselves on camera.

Maybe skip if

you find MLM schadenfreude exhausting rather than fascinating.

Written by our AI editor to help you decide, spoiler-free by design.

All Seasons

▼
Season 12021
7.648343h 4m
EpTitleRatingYoursVotesRuntime
▶1Start Up7.3
14245 min
▶2Show Up7.6
11746 min
▶3Blow Up7.8
10946 min
▶4Toe Up7.6
11547 min

Full Cast & Crew

Cast

Jill Drehmer Self
Roberta Blevins Self
Jill Filipovic Self - Journalist
Áine Cain Self - Reporter, Insider
Kelly Purcaro Self
Ashleigh Lautaha Self
LaShae Kimbrough Self
Paul Ivanovsky Self
Tiffany Ivanovsky Self
DeAnne Stidham Self

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